Who do Your Target as Clients on Your Expertise with Regards to Physical Therapy?
This aims to provide people who have experienced traumatic accidents, sickness and other causes that have led to their current situation to regain their strength. You have to help them perform to the best of their ability despite what they have gone through.
When a client seeks your service, you must first determine if they are qualified to undergo the programs created for your specialty. If you cannot provide them what they need, you must not hesitate to be frank with them. The best thing that you can do in this scenario is to refer them to other therapists that may be specializing on their cases.
You must ask them about their medical history. You should also perform physical examination. If needed and in severe cases, you must have them undergo lab tests and other types of exams. When you have gathered all tests results, you must analyze the situation carefully so that you can recommend to them the best kind of program that help them best with whatever they may be faced with.
The industry is actually huge so it is divided based on the expertise of the people involved. The American Board of Physical Therapy Specialties noted seven types of certifications in this regard. This includes Clinical Electrophysiology and Sports Physical Therapy. Throughout the world, there are six specialty areas on this field that are widely practiced and utilized. Your specialty will determine your target market wherein you should be addressing your marketing materials to.
1. Cardiopulmonary. This helps people dealing with cardiopulmonary disorders handle their situation. This can also help those who have undergone pulmonary and cardiac surgery. Through this, you will be able to help them increase their endurance to perform better on their activities.
2. Geriatric. This helps people who are dealing with symptoms of aging perform the best they can despite their situation. These symptoms include arthritis, incontinence, Alzheimer's disease, osteoporosis, balance disorders, replacement of their hip and bones and many more.
3. Neurological. The common types of situations related to this include cerebral palsy, Parkinson's disease, multiple sclerosis, stroke, ALS, brain injury, Alzheimer's disease and spinal cord injury.
4. Orthopaedic. This helps in dealing with injuries related to one's musculoskeletal system. This can help people who have undergone orthopaedic surgery for immediate rehabilitation. This often deals with fractures, sprains, arthritis, spinal injuries, amputations, strains, back and neck pains.
5. Pediatric. This helps in early detection of sickness and other health-related problems of infants, children and adults. This can help them deal in various situations such as developmental, skeletal, congenital, neuromuscular and other acquired diseases.
6. Integumentary. This deals with problems on skin and its related organs. The usual cases include wounds and major burns.
After finding out who should you refer to as your target market, you must implement marketing gimmicks in order to gain their attention. They must know that you exist and must be knowledgeable on how to get to you to prosper on your expertise in the field of Physical Therapy.
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