The Great Marketing Reframe

From grimaces to stomach knots, talking about marketing seems to take on the sound of Charlie Brown's teacher, with so many syllables of "wah WAaah, wah WAah, wah."

What does this mean?

For starters, I find it terrifying ironic that, when it boils down to it, truly - marketing and coaching are actually ONE.

Yes that's right. I may be in the minority, but it's served me very well to see marketing and coaching with an equals sign between them. As in they are equivalent.

At heart, coaching is nothing but an advanced level of communicating, or some might prefer the word relating. Great coaching expands your awareness, lights a fire under you, makes you go 'Eureka!'

In the same way, great marketing is really only communication.

It causes action.

Coaching AND marketing both, when they're doing their 'thing'? bridge gaps of understanding. They solve problems.

But of course when great marketing is being done on behalf of things, people or concepts that we don't like or agree with (politicians, warfare, annoying television, anything being marketed at the dinner hour) THEN of course, we begin to hate marketers and marketing.

I really think the way to get over this angst around marketing is to let ourselves be convinced or not convinced, whatever way the message is being delivered, AND whether we are convinced or not, reserve the right to NOT buy.

A lot of the reason why people (coaches too) feel the need to be rude to a telemarketer is because they're afraid of being sold, and spending money they don't have.

So try it, whenever you think about doing something dreaded like 'marketing' of any kind, think of it as coaching instead, and retap into that deep well of conviction and passion that you are here to coach.

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. This is an excerpt from the her NEW BOOK - Multiple Streams of Coaching Income, http://www.multiplestreamsofcoachingincome.com

---

Saying NO to Good Opportunities!

Tracey started her video production company 2 ½ years ago,... Read More

Coaching Skills and Positive Motivation

There is one important point that is often missed in... Read More

Why a Self Help Book May Not Help You

For a self help book to work, we have to... Read More

The Value of Career Coaching and Its Effect on Productivity

Athletes the world over have coaches. Yet, workers whose very... Read More

The Real Truth About Working Smarter, Not Harder

Running a business or department can often stretch you to... Read More

Have a World-Changing Conversation

I know what you're thinking? "Here I am, completely stressed... Read More

Why Pacing and Leading is for Wimps!

Okay, you have read some books on body language and... Read More

Progress Reviews: Your Key To Effective Coaching

One of the most effective ways to help your staff... Read More

Do You Really Need A Home Business Mentor?

Having a mentor can mean the difference between success and... Read More

Creating An Effective Toolbox For Success

WHAT'S IN YOUR TOOLBOX?Think tools are just for builders and... Read More

5 Tips to Improve ANY Performance

Seeking improved performance at work? Wishing you could finally achieve... Read More

Discover The Coach Within You

One of the three basic roles of leadership is the... Read More

101 Winning Choices

Personal missions statements (PMS) are just nothing but the winning... Read More

How to Solve Disputes with the Helicopter Talk Technique

Do you ever find that when a friend asks for... Read More

Permission To Have FUN

? Have you been working long hours? ? Have... Read More

Listen To Me Lad Says Jack

Once upon a time, a very long time ago, when... Read More

Success Secrets - The #1 Money Secret I Learned from Interviewing Over 23 Millionaires

All over the Net, people are asking you to pay... Read More

Success at Work : People Skills : Complaining

Do you know an individual at work who is a... Read More

Change the Words and Change the World

Excerpt From The Relationship Handbook: How to Understand and Improve... Read More

Relaxation Couldnt Be Simpler

Many people use their sofa and TV to help them... Read More

How Could Choosing to Not Do It All Enhance Your Impact?

How often have you heard yourself say, "I've got so... Read More

Living In The Now

I hope you are sitting down as you read this!... Read More

Successful Change Starts With A Shift In Perspective

Like so many in corporate America today, Susan needed more... Read More

Business Coaching - Ten Ways of Dealing with Mistakes You Made

You can either choose to dwell on what happened and... Read More

Attitude is Contagious - Would Anybody Want Yours?

Are you using the Life Potential you have been given?... Read More

Several Red Flags for Spotting a Phony or Scam

The world is full of phonies and scammers these days.... Read More

Smelling the Roses: Better Living Through Savoring

"Stop and smell the roses," people often say. Then they... Read More

Integrating Life and Work

Organizations are finally creating cultures that support a work and... Read More

Living On Purpose

The purpose of life is to live a life of... Read More

Invest Your Inner Wealth

It started out like any other Wednesday - reports to... Read More

Attention! Thought Crossing! ? Or, The Secret of What?s Between Your Ears

What are you thinking - right now? 'I'm reading your... Read More

The Amazing Secret To Ridding Yourself Of Self Consciousness

One of the biggest challenges to developing superior communication skills... Read More

Nothing is left to Chance

You are going to meet a very important client for... Read More