Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?

Marketing is a form of communication. And you do need to be able to write well to communicate effectively.

So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.

My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.

Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.

Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.

Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.

It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.

So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

---

Discover the Magic of the Most Beautiful Words in the English Language

'Summer afternoon - summer afternoon; to me those have always... Read More

Novel to Screenplay: The Challenges of Adaptation

ADAPTATION 101Brimming with confidence, you've just signed the check purchasing... Read More

Boost Your Income With Trade Journals

Why would anyone want to write for trade journals? Aren't... Read More

Effective Collaboration - Working With Your Ghostwriter

Using a ghostwriter to craft your free reprint articles and... Read More

Prolific Writers

Prolific authors write; they don't just dream about it. A... Read More

Whats in a Name? Giving Birth to your Characters

So you've got your plot outlined, a title lined up... Read More

Starting a Freelance Writing Career (or Thoughts About Taking the Plunge)

Nike's ad has taken on new meaning for me of... Read More

Writing Query Letters that Count -- Close the Deal with Your First Letter!

Your query letter can be a deal maker or a... Read More

Water to Swim In

Not long ago, I took stock of my unrealized desire... Read More

And What Do You Do? ... How To Know When Youre a Writer!

It's the funniest thing. When someone asks me what I... Read More

What is Screenwriting?

Simply put, it is the art of writing scripts for... Read More

Call Yourself a Writer? Where Are Your Notes?

Writers are notorious collectors of slips of paper. They tear... Read More

How to Write Funny -- Its All About Timing

My Dad has this old joke that goes, "What's the... Read More

Top Ten Tips (Part 1)

The following rules are essential if you want people to... Read More

Business Writing Tip: Question & Answer Format

Traditionally, business writing uses the "one thing after another" format,... Read More

Mexican Living: Pasatiempo

It occurred to me one day that I needed something... Read More

The Three Cs of Writing an Excellent all Purpose Headline

Since the headline is the first contact your readers have... Read More

Writers Turn to the Internet for Support, Friendship and Advice

Riding on the fumes of potential, you take pen to... Read More

Technical Writing for the Terrified

IntroductionSometimes it may be beyond a companies or individuals budget... Read More

Think Market!

Griselda spent hours polishing up her resume. No detail was... Read More

Spiritual Journaling

Whether you keep a separate spiritual journal or just want... Read More

Before You Write Your Book, Organize Its Parts - Part 2

If you are a serious writer who wants to publish... Read More

Linguaphone Language Learning Solutions

Language Training - A key to Global CommunicationLanguage Training is... Read More

Creative Writing Tips - Does The Name You Chose Suit Your Character?

How do you choose a name? Do you put down... Read More

Recommendation Letters Demystified

There is a lot of confusion about recommendation letters.Recommendation letters... Read More

Why We Dont Write Our Books

In the ten years that I've taught people how to... Read More

Nobody Likes A Rambler

We all know people who ramble. They include every boring... Read More

New Year Resolutions for Writers - The Best Kind to Make and How to Keep Them

On the first day of a bright and shiny new... Read More

The Cost of Being a Writer

You are the only one who knows what being a... Read More

Alternative View Points and the Lamp of Creativity

Pictures they say are worth a thousand words, but many... Read More

Writing for the Internet -- How To Give the Readers What They Want

In this article you will find tips on: How to... Read More

Imagine The Imagination

Imagine a three hundred page book was in the author's... Read More

Write Possibilities

We writers are a powerful lot. We control time. We... Read More