If you run a website hosting business, you already know the challenges in the business. Thousands of competitors are just a click away, ready to undercut your price.
Potential customers see hosting as a commoditiy and shop by price. Several directories like Hostreview, Acehosts and Hostindex make it easy to comparison shop.
How can you get more profits from your business under these conditions?
FIRST, GET THE CUSTOMER
Calculate the lifetime value of your customer. For example, let's say the average customer stays with you for 15 months and pays 16.95 a month. That means their lifetime value to your company is $254.25. So every customer you acquire makes your business (on average) $254.25.
If a visitor comes to your website, then leaves to comparison shop, you have more than likely lost that sale. Have you invested in sales copy that compels your visitors to buy from you? Does your website help him to see that you are the best choice for his situation? Showcase your credibility, guarantee services and offer incentives to try your service. Make it easy to buy from you.
NEXT, KEEP THE CUSTOMER
Because each customer is hard-won and the value of the customer is so high, you'll want to make sure you have the support services that keep your customers happy.
Once a customer leaves you for another website host, he's gone forever. You probably already make customer service a priority, with email answered in a timely fashion and well-trained technical support. Go the extra mile. Don't wait for customers to contact you. Ask your customer how you're doing.
THEN, SELL MORE TO THE CUSTOMER
The customer has already bought from you. There is familiarity and trust. You can easily offer complimentary items to your current customer list.
The major concern of your customer is how to succeed online. It's easy to offer online marketing tools, ebooks and additional services. It can be as simple as joining an affiliate program for an item your customer may need, then making him aware of the item.
Focus on these 3 areas, getting the customer, keeping the customer and selling more to him. You'll enjoy higher profits in your website hosting business.
About The Author
Resource: Raynay Valles is a Marketing Specialist and author of Profitable Website Hosting. Find out how to get the report at http://www.jawdrop.com/ebooks/webhosting.html or email rvalles@jawdrop.com
You're the webmaster of more than one website. You design... Read More
The best way to explain this is by comparing it... Read More
Spam is a real problem today. Forged email is a... Read More
If you are looking for a deluxe web site hosting... Read More
Reseller webhosting can be a great way to earn some... Read More
What is Dedicated Web Hosting? Dedicated web hosting can alleviate... Read More
If you're looking for a professionally designed web site at... Read More
Let's face it, the Internet is here for good. Today's... Read More
Why is dedicated hosting such a big hit on the... Read More
Bandwidth in its simplest terms refers to the amount of... Read More
Once you have a website you then need to think... Read More
Dedicated web hosting has its difficulties and problems from time... Read More
A domain name and paid hosting are considered essential for... Read More
What is a Dedicated / Virtual Dedicated server and why... Read More
--Company Email Addresses--Web hosting companies should provide company email accounts... Read More
You've already got a website, but your current hosting provider... Read More
There are several types of hosting. Among them are:Free hosting... Read More
Web Hosting ? Made Simple What is web hosting... Read More
There are a number of things to consider when choosing... Read More
So you've decided to create a website? The most obvious... Read More
First of all we must determine the meaning of the... Read More
The price of dedicated hosting services has really come down... Read More
First of all, some people are worried that they will... Read More
Promoting a new company in the crowded industry of web... Read More
Whether you are disgruntled with the level of service your... Read More
For a website to appear on the Internet, you require... Read More
The BasicsSetting up a web hosting account for the first... Read More
Many business owners find themselves in a quandary over the... Read More
When service at your web hosting company is lacking, or... Read More
Consider the following web hosting blunders and do not allow... Read More
As a web host reseller, one of your most important... Read More
When you first start out trying to get a site... Read More
How To Select A Web Hosting CompanyWhen starting out, it... Read More
Before you begin your search for a web host you... Read More
Virtually anyone with an email address knows what Spam is,... Read More
If you are anything like me, you'd probably like to... Read More
There are literally thousands of hosting solutions on the internet... Read More
If your web site has outgrown its shared hosting solution,... Read More
Are you looking for web hosting? If you want to... Read More
Web hosts are service companies that provide space on their... Read More
Most Internet service providers do not give you static IP... Read More
Chances are if you host multiple domains or websites you... Read More
Your new website is ready to upload, and now you... Read More
What sort of web hosting options should you go for... Read More
Many business owners find themselves in a quandary over the... Read More
With so many web hosting companies competing for your web... Read More
Hosting Support ? An IntroductionImagine yourself as a person running... Read More
So you've decided to create a website? The most obvious... Read More
When building your first site the main things that you... Read More
For the "big things" to be build it was certainly... Read More
One of the most confusing decisions someone new to web... Read More
Indeed, choosing a right web hosting service for your website... Read More
Many free web hosting accounts are free to use, however... Read More
Although we are aware of Linux adoption by large enterprises,... Read More
When you study the really successful websites, you will quickly... Read More
Well let me start this way, a lot of people... Read More
This article describes the technology behind multiple server hosting and... Read More
What is web hosting? Whenever you visit a website, what... Read More
If you're looking for a hosting web package cheap there... Read More
If you're shopping around for an affordable web hosting plan,... Read More
First, to see if you can use cheap web hosting... Read More
Many people think that all web hosts offer the same... Read More
A domain name and paid hosting are considered essential for... Read More
Web Hosting in 2005 --- Finding the Niche and Cashing... Read More
There are few things as critical to your e-business success... Read More
Managed hosting is a dedicated server that is accompanied by... Read More
Web Hosting |