Hey Bozo, Forget Logic and Kiss This!

I want to relate to you a story, READ it carefully; for in it lay the hidden secrets of the great mystery of the super successful.

There was once a bridge which spanned a large river. During most of the day the bridge sat with its length running up and down the river paralleled with the banks, allowing the ships to pass through freely on both sides of the bridge.

But at certain times each day, a train would come along and the bridge would be turned sideways across the river, allowing a train to cross it.

A switchman sat in a small shack on one side of the river where he operated the controls to turn the bridge and lock it into place as the train crossed.

One evening as the switchman was waiting for the last train of the day to come, he looked off into the distance through the dimming twilight and caught sight of the train lights.

He stepped to the controls and waited until the train was with-in a certain distance when he was to turn the bridge. He turned the bridge into position, but, to his horror, he found the locking control did not work.

If the bridge was not securely in position it would wobble back and forth at the ends with the weight of the train upon it, causing the train to jump the tracks and go crashing into the river.

He knew this would be a passenger train with many people on it. He left the bridge in position across the river, and hurried across the bridge, to the other side of the river, where there was a lever he could hold to operate the lock manually.

He knew he would have to hold the lever back firmly as the train crossed. He could hear the rumble of the train now, and he took hold of the lever and leaned backward to apply his weight to it, locking the bridge.

He kept applying the pressure to keep the mechanism locked. Many lives depended on this man's strength.

Then, coming across the bridge from the direction of his control shack, he heard a sound that made his blood run cold. "Daddy, where are you?" His four-year old son was crossing the bridge to look for him.

His first impulse was to cry out to the child, "Run! Run!" But the train was too close; his tiny legs would never make it across the bridge in time.

The man almost left his lever to run and snatch up his son and carry him to safety, But, he realized that he could not get back to the lever.

Either the people on the train or his little son must die. He took a moment to make his decision.

The train sped safely and swiftly on its way, and no one aboard was even aware of the tiny broken body thrown mercilessly into the river by the onrushing train.

Nor, were they aware of the pitiful figure of a sobbing man, still clinging tightly to the locking lever long after the train had passed.

They did not see him walking home more slowly than he had ever walked; to tell his wife how their son had brutally died.

Now,?.if you followed this story and allowed yourself to visualize and feel what actually happened, then you can comprehend that emotions are the triggers that cause us human beings to do everything we do.

If you didn't, read it again slowly and follow the story until you comprehend what went through this man's heart. Obviously, the story is fictional, but that is not the point. Emotions are.

Emotions sell, not logic. Logically, what should this man have done? There is no logic to answer that. You, must reach into your prospect's heart and forget trying to sell your products or services by convincing their head.

As a customer, I will not buy your product if you are trying to pressure me with hype and logic. But, I'll pay way too much for your product if you make me fall in love with it.

Emotions Sizzle! Use them..Your secret to the hidden riches.

Richard Vegas ©2002

About The Author

Richard Vegas is a popular recording artist and internet marketing professional. He invites you to subscribe to his FREE weekly ezine "Wing-Tips" at: http://www.1-work-at-home-based-business-opportunities.com/Articles/articles.html

You may also hear and follow Richard's music career at: http://www.richardvegas.com

webmaster@1-work-at-home-bas ed-business-opportunities.com

---

How to Maintain Your Energy and Enthusiasm in Your Career: Needs versus Wants!

Most of my clients had a vision of the contribution... Read More

Have You Given Away Your Power?

Does your life feel less than fulfilling? Are you waiting... Read More

Run Towards Fear: A Prescription for Success

Fear, or negative anxiety, is the modern day bubonic plague,... Read More

K.O.R.E. Elements of Success

I want to focus our thoughts on each of these... Read More

Fear Not If You Dont Feel Youre Off To Quite The Blazing Start Youd Like

There are those out there who would lead us to... Read More

Is This Your Time To Take Action?

If you are sick and tired of the dreaming phase... Read More

Success Analysis - The Concept of Critical Mass

How many times have you thought about being successful, famous,... Read More

How to be Congruent and Experience Balance Every Day.

"If you can tell the world who you are and... Read More

The Lazy Mans Way To Riches

The title of this article also happens to be the... Read More

Breakfast of Failures

"If you want to increase your success rate, double your... Read More

Blessing The Money You Spend

A young girl opens a birthday card from her grand... Read More

Trusting The Higher Self

As very few people achieve enlightenment in one lifetime, as... Read More

Amazing Mind Control Secret... Your Key to Ultimate Success

Understand and apply this one secret to your own life,... Read More

Your Own Worth Should be Worth Success

Read these four simple steps that reveal how... Read More

How to Develop a Millionaires Mind

You have a choice today?You can remain in the same... Read More

How To Reverse Engineer Your Success

The best and fastest way to learn how to make... Read More

It Takes Competence to Change!

This article is about a subject that few people think... Read More

Teachings of the Success Masters

Authors such as Napoleon Hill have produced a great deal... Read More

Success Secrets of The Rich - Are Rich People Lucky?

I've just sent an email to my mailing list based... Read More

Failure

Any person who goes through life without experiencing failure is... Read More

What Do You Feed Your Mind?

"The mind grows by what it feeds on." J.... Read More

Plants, Herbs and Roots For Prosperity

Plants of all kinds (including trees), herbs and roots have... Read More

How Do You Define Your Success?

How does an online marketer define success ? There are... Read More

Unlock The Key To Your Success By Learning More About Yourself

Finding balance is deciding to notice what goes on in... Read More

Succeed !

Are you successful? What does that word mean to you?... Read More

Learning How To Fall: You Have To Learn To Fall Before You Can Ride With Confidence!

About a month ago, I was hit by a car... Read More

Signs Along the Road to Achievement

One of the first things most of us remember hearing... Read More

Try Honesty as a System of Trust, Success Will Follow

Trust is a cornerstone of human existence. It is interesting... Read More

What Bowling and Success Have In Common

I was flying home from a seminar in Atlanta yesterday... Read More

A Simple Idea from a Billionaire

It's simple and powerful.The philosophy of successful people is often... Read More

Top 10 Strategies Of Highly Successful Professionals

Last Thursday evening, I was the guest of a group... Read More

Enroll in Car College - Learn Whilst Youre On The Move

One of the most overlooked opportunities for learning and personal... Read More

Reach Your Goals - Throw A Success Shindig

Once you've made it...throw a Success Shindig! Of course you... Read More