Emotions That Sell, Part 2

In the last article, we looked at three emotions (besides fear and greed) that you can use to connect with your prospects and enrich your marketing campaigns. This time, we're digging a little deeper into the sales psyche. See if you can "connect" with these feelings:

Nostalgia: Remember how wonderful things were back in the "good old days?" Whether those days were really "good" or not, we have a deep-rooted connection to our past. The smallest things -- an aroma, a song -- can bring back memories so powerful, it's as if the moment just happened.

People will spend all kinds of money to stay connected to good memories. Is there some way your product or service can make that connection? Or is there just some way to make that connection, then apply it to your product? Car companies do it by playing classic rock music in their commercials -- even though a new Buick has nothing to do with your teenage years.

Passion: I'm not talking about the lustful kind. What is your prospect passionate about? You can create an instant bond by being passionate about it, too. Fly Fisherman magazine did just that with the classic "Trout Spoken Here" subscription letter. They talked a bit about the "amiable madness" of fly fishing, and only when the connection was made did they begin to overtly sell the subscription. And they sold a ton of them!

Anger: It's you and me against those dirty, evil, low-lifes that have been ripping us off! They lie to you. They take candy from babies. Want to get back at them? Buy from me instead.

There are all kinds of ways to connect with your prospect. Which one will work best depends on who you're selling to. Find out who he is, then choose the best way to get close to his heart. His wallet won't be far behind.

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independant Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at http://www.dramatic-copy.com/

Dramatic Copy: The Right Words Make A Dramatic Difference.

---

10 Killer Ways To Multiply Your Sales

Would you like to multiply your web site sales? Or... Read More

What You Can Learn From The Movie Business

Maybe everything you need to know you can learn from... Read More

Business Appointment Success or Failure

One of the quickest ways to loose a sale is... Read More

Sales Success ? The 5 Steps

It's a common question we come across everyday: why is... Read More

Sales Closing: Dont Close Sales - Open Relationships to Achieve Multiple Sales

A lot is written and talked about in regard to... Read More

Boost Your Sales With These Proven Responses

When five years ago I was faced with having to... Read More

More Customers! Less Work!

Wouldn't it be nice if there were an inexpensive method... Read More

If You Respect Them, They Will Buy -- Closing the Sale

We've all had the unfortunate experience of being convinced by... Read More

Sales Training - What Is a Disguised Implied Need?

Have you ever been in the position where you are... Read More

When Youre In sales Always Aim Higher

Yesterday I did a sales training program for a great... Read More

Got Sales Objections? Wheres Your Value?

A sales manager who reads this newsletter regularly suggested the... Read More

Sales Prospects Avoiding You?

This issue's topic on sales prospects comes in response to... Read More

The 12 Dumbest Things Salespeople Do

We all make mistakes and some salespeople seem to make... Read More

Get Over Your Resistance to Sales

I have found that there are two best ways to... Read More

How To Achieve Excellence In Sales

Most people are always striving to better themselves. It's the... Read More

Reaching Goals in Direct Sales

From surveys and experience, we've noticed many setting excellent goals... Read More

How Can A Smelly, Hissing Goose Teach You To Be A Business Leader?

In the 1990's we lived on a farm in Iowa.... Read More

Sales Marketing: 10 Sales Marketing Tricks To Explode Your Profits

Sales marketing online is an art that you must keep... Read More

Attitude Insurance

Everyone knows the importance of having a positive attitude, especially... Read More

Effective Account Management

Congratulations! You successfully sold one or more of your company's... Read More

How To Win Business By Networking

In sales we do tend to become focused upon our... Read More

The Canned Sales Pitch Myth

Canned or scripted sales approaches are rarely successful, because one... Read More

A Sale in 30 Seconds? Its all in the Greeting

It has been said that a customer makes a decision... Read More

How To Stop Chasing Prospects Forever!

Perhaps the biggest challenge faced by salespeople is the problem... Read More

The Processionary Caterpillar Syndrome Costs You Sales?

Some years ago I read and interesting story that illustrated... Read More

Sell Yourself, As Well As Your Product

When selling a product to a consumer, one of the... Read More

The Biggest Mistake in Sales Prospecting

Recently I received a prospecting voice mail message from a... Read More

Do You Have to Be Aggressive to Make Sales?

A few weeks ago I was onsite at a company... Read More

Finding the Need is Only Part of the Sale

Many of us in sales are taught to believe that... Read More

Three Fast, Short, Simple Ways to Escalate Your Sales

1. Sell an inexpensive product to sell an expensive product.... Read More

Ten Ways to Super Charge Your Sales

1. Add a no-fee interactive game to your web site.... Read More

The Multiplying Factor In Sales Success

Mark has an attitude! Mark had worked in an operational... Read More

Knowing Your Customers; Closing the Sale

Just because your business is based in your home that... Read More