Selling Houses Fast: Basics of Design & Color Psychology

Fixing up houses to ready them for sale includes a design plan for needed changes. Save money on transformation costs by choosing design details right the first time. Make more money from your home sale by choosing design details that catch the attention of buyers in your price range.

Design Psychology helps you net more money, faster, in today's competitive real estate market. Your buyers won't even realize that you're using Design Psychology, but they'll want to buy your home, even if it costs more than similar houses.

Whether your target market is first-timers, move-uppers, empty nesters, or mover-downers, keep their needs and desires in mind when developing your sales and transformation plans, always keeping your bottom line in mind.

Budget Concerns

Weigh the cost of an upgrade against its ultimate benefit, and only spend money on those changes that improve your profit margin. Of all upgrades for selling houses, fresh paint is the best investment, dollar for dollar. New kitchen appliances, upgraded bathroom features, and updated lighting fixtures also provide a good return on your money, as a general rule.

Also consider the cost benefits of doing the work yourself vs. hiring professionals. The time saved and superior quality of workmanship often makes hiring pros a better option than doing repairs yourself.

Color Psychology for the Exterior

Choosing the right colors for your home's exterior makes a huge difference in your paycheck at closing. Look at the other homes near yours and choose complementary colors. It's worthwhile to use three, or even four, colors, to add visual interest or to emphasize interesting design details. Limiting your exterior colors to just two lessens the overall effect and may slow the process of selling your home.

If your goal is to attract up-scale, wealthy, or highly-educated buyers, you'll want to use muted, complex colors on the exterior of your home, while less-wealthy and less-educated buyers normally prefer simpler colors.

Color Psychology for the Interior

Don't be afraid to use color, rather than painting all your walls white. Most people actually look more attractive when surrounded by color, and colored walls make people feel happier, so if you want to make your buyers happy (and to choose your home as a result), use color on your interior walls.

Bring into play various shades of your exterior colors inside. This design detail makes your home feel harmonious, and you'll receive an added bonus: if your buyers like the exterior colors, they're also going to be happy with your choice for the interior.

Spending time targeting your market and then using the subtle techniques of Design Psychology will help sell your home more quickly, and for more money than your competition.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhouse fordollars.com/pages/5/index.htm

---

Before Selling Your Home

Here are some important steps you should take before you... Read More

What?s Your Style? A Guide to America?s Most Common Home Styles

Styles of houses vary across the country. From the New... Read More

Think You Can?t Afford Your Own Home, Think Again!

Do you have bad credit, no credit, filed a bankruptcy,... Read More

Use Targeted Decorating To Get A Higher Price For Your House

This article will show you how to sell your home... Read More

To Buy or Not to Buy

Purchasing a home is a major emotional and financial decision.... Read More

An Overview of Easements

Title insurance is generally associated with insuring a purchaser's or... Read More

How Much Home Can You Afford In Todays Market?

If you haven't figured your credit worthiness and borrowing power... Read More

Basic Real Estate Valuation

Given the current interest (dare I say hysteria) associated with... Read More

Bubble, Bubble, Toil and Trouble?

We are selling our house. We have lived here for... Read More

The Bubble Effect

Turn on the TV at almost any time day or... Read More

How To Realistically Get Started As A Real Estate Investor

When it comes to real estate investing, most beginners find... Read More

Selling A Home ? What Attachments Stay or Go?

The home selling and buying process can be confusing. This... Read More

Top Tips for First Time Home Buyers

Advice to Help When You're Buying a HomeFirst time home... Read More

If You are Hiring a Neighborhood Specialist to Sell Your Home, there are Some Things You Absolutely

My husband and I were eating breakfast at the Good... Read More

Selling a Home ? What Personal Property Stays?

The home selling and buying process can be confusing, particularly... Read More

Back To The Future - Big Changes Are Coming, Get Ready Now

The comments below are quoted from a recent speech by... Read More

How You Will NOT Make Money in Real Estate

We all have seen some book called "How I Turned... Read More

Selling Houses Fast: Basics of Design & Color Psychology

Fixing up houses to ready them for sale includes a... Read More

What is a Foreclosure?

A foreclosure is an action taken against a property owner... Read More

Condo Hotel Trends - A Look at the Big Picture in Vacation Home Ownership

Condo hotels are one of the hottest products in today's... Read More

Timing Clauses Stop Sellers From Inciting Bidding War

It is no secret that the current real estate market... Read More

Property Investing Secrets 4

Property Investing Secrets:How to Sell to 100% of the Market... Read More

Home Selection Checklist - A Good Aid When Choosing a Home

This home selection checklist is a tool to help you... Read More

Choosing a Reputable Real Estate Appraiser

When you are considering purchasing a property; either for investment... Read More

How to Price Your Property?

A house properly priced is half sold. But there are... Read More

Real Estate Investors Kick Away $1,000

Those new to real estate investing often fail to take... Read More

For Sale in Ridgefield

Ridgefield Connecticut, located near the New York border, is a... Read More

Setting Goals for Real Estate Success

The power of goal setting has been well documented and... Read More

Real Estate Investing with No Cash and No Credit

Lots of folks think it can't be done.How in the... Read More

Investing in Real Estate Vehicle for Wealth Building

Real estate is one of the best vehicles of building... Read More

How Do I Fix Up a Home to Sell?

The first thing you need to do is stop thinking... Read More

The Person With The Most Money Wins!

More money can mean better:- Health Care - Relaxing... Read More

What Makes Fractional Shares Different from Owning Other Kinds of Vacation Properties?

Fractional shares ("fractionals") are sometimes confused with other vacation property... Read More