Selling Houses Fast: Basics of Design & Color Psychology

Fixing up houses to ready them for sale includes a design plan for needed changes. Save money on transformation costs by choosing design details right the first time. Make more money from your home sale by choosing design details that catch the attention of buyers in your price range.

Design Psychology helps you net more money, faster, in today's competitive real estate market. Your buyers won't even realize that you're using Design Psychology, but they'll want to buy your home, even if it costs more than similar houses.

Whether your target market is first-timers, move-uppers, empty nesters, or mover-downers, keep their needs and desires in mind when developing your sales and transformation plans, always keeping your bottom line in mind.

Budget Concerns

Weigh the cost of an upgrade against its ultimate benefit, and only spend money on those changes that improve your profit margin. Of all upgrades for selling houses, fresh paint is the best investment, dollar for dollar. New kitchen appliances, upgraded bathroom features, and updated lighting fixtures also provide a good return on your money, as a general rule.

Also consider the cost benefits of doing the work yourself vs. hiring professionals. The time saved and superior quality of workmanship often makes hiring pros a better option than doing repairs yourself.

Color Psychology for the Exterior

Choosing the right colors for your home's exterior makes a huge difference in your paycheck at closing. Look at the other homes near yours and choose complementary colors. It's worthwhile to use three, or even four, colors, to add visual interest or to emphasize interesting design details. Limiting your exterior colors to just two lessens the overall effect and may slow the process of selling your home.

If your goal is to attract up-scale, wealthy, or highly-educated buyers, you'll want to use muted, complex colors on the exterior of your home, while less-wealthy and less-educated buyers normally prefer simpler colors.

Color Psychology for the Interior

Don't be afraid to use color, rather than painting all your walls white. Most people actually look more attractive when surrounded by color, and colored walls make people feel happier, so if you want to make your buyers happy (and to choose your home as a result), use color on your interior walls.

Bring into play various shades of your exterior colors inside. This design detail makes your home feel harmonious, and you'll receive an added bonus: if your buyers like the exterior colors, they're also going to be happy with your choice for the interior.

Spending time targeting your market and then using the subtle techniques of Design Psychology will help sell your home more quickly, and for more money than your competition.

(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.

Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhouse fordollars.com/pages/5/index.htm

---

3 Top Real Estate Investing Methods for Maximum Wealth

Real Estate investing can be used to gain wealth in... Read More

San Antonio Texas Real Estate

The San Antonio, Texas real estate market is still going... Read More

Eight Out of Ten Millionaires Surveyed Made their Fortune in Real Estate - How?

Consider the statistic in the title for a moment.8/10 millionaires... Read More

What Are the Pitfalls of Marketing a Property Before Its Ready?

Selling quickly is a high priority for some home sellers.... Read More

10 Tips to Sell Your House Faster!

Here are some Handy wee Tips to help you Sell... Read More

Land for Sale

Think owning land would cost a fortune? Think again! While... Read More

Subdividing - But NOT Land!

Many people are familiar with the concept of sub-dividing a... Read More

The Professional Investors Plan

The art of using high-leveraged activities.Here I would like to... Read More

Maintaining Small Town Charm In An Ever-Changing World

Virtually any state in the country has the appeal of... Read More

Be Patient Screening Tenants

Rental real estate is a solid way to make money.... Read More

Find Bucks in Yucks! 20-Year-Old Woman Turns Doghouses into Dollars!

Do you dream of making money in real estate? Do... Read More

Investing in Real Estate Profitably: Eliminating the Need for Mortgage Insurance

In an earlier article, we presented various options for ensuring... Read More

An Often Overlooked Secret of Marketing and Negotiating for Real Estate Investors Looking for Deals

When you call sellers, what do you say? When you... Read More

Real Estate Investing ? FSBOs vs. Agent Listings?

Many would-be real estate investing professionals face discouragement because of... Read More

Spain Excellent Choice for British SIPP Investors

Second homes in favourite holiday destinations such as Spain are... Read More

Why Use a Property Manager?

Most experienced property investors use property managers. Why? Because they... Read More

Buying Property in Bulgaria : How to Avoid Making A Bad Investment

Where is it possible to buy a property on your... Read More

Burn, Baby, Burn!

Luxury homes are lots of fun to inspect. Sure, the... Read More

Why Real Estate?

Five months ago I was faced with a decision to... Read More

Selling Houses: Psychological Effects of Landscaping

Buyers think they care more about the inside of the... Read More

Investment Property Part 2 of 2: What You Need to Know Before You Buy

Welcome to the second portion of a two-part series on... Read More

Property Investing Secrets 8

Property Investing: A Buyer's Secret Weapon When Purchasing Real EstateMy... Read More

Buying a Home in Westminster

The city of Westminster is centrally located in the Denver... Read More

The Psyche of The Seller and The Tenant Buyer

For those of you who were not psychology majors the... Read More

Greed Can Cost You Your Shirt!

The proper action when things are going well is to... Read More

Dont Forget to Ask About Restrictive Covenants

Homebuyers, especially first-timers, may not think of asking about restrictive... Read More

The Pros and Cons Of Hiring A Real Estate Lawyer

You're travelling in a foreign country and you get arrested... Read More

Should You Buy a House or a Condo?

A big debate these days is whether or not to... Read More

Choosing a Realtor

Purchasing a property, either as an investor or as a... Read More

Selling Your Home ? Be Sure It Shows Well

Whether you are selling a house, townhouse, condo or apartment,... Read More

Buy or Sell First?

When it comes to home buying, the ideal situation would... Read More

Seven Tips in Choosing Maui Income Properties

Aloha! If you are interested in choosing a Maui income... Read More

Law & Logic of Homeowner Association Capital Reserves

In October 1999, Oregon was one of the first states... Read More