There dozens of reasons why any one individual might not be successful with his/her network marketing business... or any other business for that matter.
Here are a few that I can think of right off the top of my head:
NOT TREATING IT LIKE A BUSINESS...
Network marketing or MLM is just another method of distribution of a product or service. It is a "business" in every sense of the word. Many new distributors do not realize that all the same skills and dedication to effort, that are required to be successful in any business, are needed in their MLM business.
UNREALISTIC EXPECTATIONS...
Unfortunately, this industry has the reputation of making it sound too easy. Distributors, in their eagerness to build "any" type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to the industry, the recruiting distributor, and to the prospect. Experienced and successful distributors do a lot of "sifting & sorting" to find the right prospects for their organization. They require that the prospect jump through a lot of qualifying hoops to become part of the team.
NOT BEING TRAINABLE...
If you cannot, or will not, take coaching and instruction then MLM is not for you. Surprisingly, those with strong professional selling skills are often the worst choice you can make for potential team member. They often think they must "re-invent the wheel" to conform with their selling experience. Your successful upline "knows" how to work your business. Follow their lead and duplicate the already successful system.
POOR CHOICE OF UPLINE...
Your choice of your upline sponsor is critical to your success. Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement the systems necessary to support YOU... then you have the wrong sponsor. Your sponsor, in the truest sense of the phrase, is your "partner in success". A bad one can stifle your success... a good one can skyrocket your profits and greatly shorten our learning and selling cycle.
If you have a sponsor who is not serving your needs then work upline until you find someone who will give you the support you need...and have every right to expect.
POOR CHOICE OF COMPANY/PRODUCT...
Always look at the product first. If you would not "willingly" buy the product and enjoy it's benefits... why do you think anyone else would? Marry the product with your own interests and needs. If you are interested in wellness, health & fitness, etc. then select a company who has a leadership position in these product lines. Don't try to sell something you can't get enthusiastic about... and which does not fill a proven need in the marketplace. Never mistake the "comp plan" for the opportunity... the opportunity is in the product. The most lucrative pay plan in the world will not pay you a dime if you cannot sell the product... and the customers do not willingly re-order.
NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES...
Your success or failure with any MLM will be greatly determined by the "consumability" of the product. If the product is a "one-time" purchase the success of the MLM model is doubtful. Residual income depends on the consumability of the product.
YOUR OWN LACK OF DISCIPLINE & PATIENCE...
No business becomes successful instantly. MLM is no different. You should become involved with any MLM only if you are willing and able to commit a minimum of one year of hard work to the building process.
YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR BUSINESS...
Building any business requires a certain commitment of time and money to succeed. You must make available a minimum number of hours per week to "work" the business... and you must be willing to invest the money necessary for advertising, supplies, lead generation, etc. MLM is NOT a get-rich scheme, despite the wild claims made by some. Network marketing IS a business that requires the same level of dedication that getting to the top of any Fortune 500 company takes.
With MLM, however, YOU own the company and there is no arbitrary boss determining your worth.
© Copyright 2004-05 Thom Reece All Rights Reserved
Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing creative agency in Hawaii. His primary websites, the On-Line Marketing Resource Center (http://www.e-comprofits.com) and MaxxMLM.com (http://www.maxxmlm.com), and Opportunity Universe (http://www.OpportunityUniverse.com) are visited daily by thousands of entrepreneurs seeking answers to marketing challenges. Thom can be reached by email at: thom@e-comprofits.com
Truth on mlmWhen you think about it the truth on... Read More
You know, if there's a surefire killer of a beginning... Read More
Looking at MLM companies, you will find some of the... Read More
Every day millions of employees go to their place of... Read More
When looking at MLM and network marketing opportunities, don't consider... Read More
Talk about total dumbness. I wasted over $3,200 and maybe... Read More
Recruiting on the Internet in MLM is very popular! Yet,... Read More
Basic IdeaMultilevel marketing (MLM), also known as "Network" marketing, are... Read More
Network marketing and the internet were made for each other.The... Read More
A year ago, I began reading about real estate and... Read More
Are you fooling yourself into believing that you actually are... Read More
How many times have you found yourself in one or... Read More
Make no mistake it takes a unique skill set to... Read More
One thing to consider before you get serious with any... Read More
The MLM Business you are REALLY In.In network marketing, you... Read More
The subconscious mind is a very powerful thing and if... Read More
It's 9:36 am when your eyes suddenly pop open. You... Read More
Money down the drain.Waste of time.No luck.Total bomb.Does that describe... Read More
Many Network Marketing distributors overlook for some reason the small... Read More
To begin with, the concept behind network marketing is simple.... Read More
Internet marketing has had phenomenal growth and this trend will... Read More
Network marketing advertising is necessary to attract quality leads to... Read More
Entrepreneurial spirit is sweeping the Nation's interest at a phenomenal... Read More
Two Things (Maybe Three):1) Over the course of this on-line... Read More
If you are promoting your affiliate URL on the web... Read More
It seems like an easy question, but when you stop... Read More
The downline group I was honored to help lead was... Read More
If you have long dreamed of getting your piece of... Read More
When a person knows and knows not that he knows.... Read More
When considering whether to start a MLM business, begin with... Read More
...is the one that will work best for you.With that... Read More
Hi! My name is Janice Byer and I am the... Read More
Lately, I have been happily attracting leads for my Internet... Read More
The downline group I was honored to help lead was... Read More
Time moves very fast and time is money, as they... Read More
Internet marketing has had phenomenal growth and this trend will... Read More
Many people love to build their internet mlm business from... Read More
Ask any veteran Internet marketer about converting visitors into sales,... Read More
The One on One MLM Presentation is key to Success... Read More
Put simply, MLM Network Marketing is just a way for... Read More
There are so many misconceptions flying around out there about... Read More
Finding balance in your close business relationships... talk about a... Read More
There are only two types of people you will run... Read More
It is sad many people look at previous mlm experiences... Read More
It is amazing.Every where I have the honor of speaking,... Read More
Network marketing is experiencing tremendous growth in the business arena... Read More
Combining your home life with your work when you have... Read More
Plenty of moms today stay at home. After a year... Read More
If you've never had the experience you're very lucky....You just... Read More
People are a strange lot. People that are successful are... Read More
There is something that I have been observing over the... Read More
One of the things that many people allude to (and... Read More
Now that you have started your own MLM business, fresh... Read More
Three conditions now exist which will change the way we... Read More
Many people get started in network marketing because they see... Read More
Network Marketing Success is very elusive, as most do not... Read More
Entrepreneurial spirit is sweeping the Nation's interest at a phenomenal... Read More
It is true that with online business, the entire world... Read More
Do you look like a professional Network Marketer? Do You... Read More
Network marketing strategy is all about achieving success in the... Read More
Ok...you have a new distributor. What do you do with... Read More
Bookmark this page and refer back to it! Send it... Read More
Homebased Network Marketing Mlm has three qualities: control of time... Read More
Abraham Lincoln said "You can fool all of the people... Read More
How do you succeed in MLM without really trying?... you... Read More
For years, industry experts have been predicting that video was... Read More
Network Marketing |