Ex-Yankee Pitcher Pitches Barter As Powerful Business Tool

Mission Viejo, CA - June 14, 2005 - Bob Meyer, a former major league pitcher in the 1960s who signed four-consecutive major league contracts with the New York Yankees, is now the most visible spokesman for the worldwide commercial barter industry.

Meyer is the publisher of BarterNews, which he founded 25 years ago. The magazine reports on the many ways barter can be used to leverage one's business, as well as up-to-date information on the happenings within the commercial barter industry.

"Barter is an underutilized and under appreciated business tool that virtually every business owner should be using, whether on a direct or indirect basis," Meyer emphasized. "Globally, it is a $600 billion-a-year way of doing business that enables companies of every size to secure needed products and services. Barter is a proven business tool used by firms for marketing, financing, and purchasing efforts.

"Given today's competitive marketplace, under capitalization by most startups, and the typical use of high-interest credit cards, anytime one's product or service can be exchanged for a needed business expense it should be embraced," he enthused. "And, it is easier than ever with some 800 trade companies, worldwide."

BarterNews magazine reports on three areas of barter-the commercial trade exchange industry (business barter clubs), corporate barter (large multimillion dollar transactions), and countertrade (transactions between countries). Its readership is international in scope, encompassing six continents.

The magazine has an extensive web site with comprehensive information on the subject, a free weekly e-newsletter, "The Tuesday Report," and hundreds of articles and contacts. For more information go to www.barternews.com.

About Bob Meyer: A former major league baseball player, Meyer signed the first of four consecutive major league contracts with the New York Yankees at age 21. After an 11-year professional baseball career he launched an import business, selling science-oriented products to schools throughout the U.S. and Canada. After numerous, profitable barter experiences Meyer sold his business and founded BarterNews in 1980. In addition to the magazine, he has authored a 532-page barter program for the business community and publishes a monthly newsletter for trade exchanges.

Acknowledgements for his contributions to the commercial barter industry are considerable. Most notable was his induction into the International Reciprocal Trade Association's "Barter-Hall-of-Fame" in its charter year, September 1997. He was also the recipient of the first-ever "Lifetime Achievement Award" from the National Association of Trade Exchanges in September 2004.

Contact: Bob Meyer, phone (949) 831-0607 or e-mail to bmeyer@barternews.com.

---

Entrepreneurship Story; Over Regulation in Franchising Final Chapter

Sally and Jim have launched their automotive franchise business and... Read More

What Makes an Entrepreneur?

Rupert Steiner in his book 'My First Break' attempted to... Read More

10 Essential Tips for Starting Entrepreneurs - Ignore these at your Peril!

1. Do What You LOVE: If you've chosen your business... Read More

The Cockroach Test

Let me ask you a question? Imagine I would offer... Read More

Prescription for the Future and Technological Revolutions

The world sure has changed in the last two-decades hasn't... Read More

Mobile Car Washing Long Term Opportunities in the Market

The long-term outlook for the Mobile Car Washing industry is... Read More

Selecting a Venture

The basic rule is simple: "Find a market need and... Read More

10 Tips for Would-be Entrepreneurs

Every evening as the sun sets beyond the mangroves that... Read More

Find Me the Expert on This!

Many people who set up as consultants never make more... Read More

Why Every Student Should Start a Business

With the economic downturn, students in all the major business... Read More

Applying The Daffodil Theory into Business Practice

At times all of us need a bit of inspiration... Read More

Business Planning for College Students and First-Time Entrepreneurs

More and more students, both in undergraduate and graduate institutions,... Read More

How To Find Hot Online Business Ideas

Would you like to find the key that unlocks the... Read More

Business Ideas

Richard Branson, billionaire founder of Virgin Records and Virgin Atlantic... Read More

Vendor Relations

Communication is the key to vendor relations. In your small... Read More

What is Entrepreneurship?

In discussing entrepreneurship and writing articles on the subject, I... Read More

... in Pursuing the American Dream

This morning I woke up at 4:30 in the morning,... Read More

Preparing to Outsource

It's important to understand when to add individuals to your... Read More

Lessons Learned from One Entrepreneur on Vioxx

For the past ten-months, I tried every drug from the... Read More

Entrepreneurs, Are You Hauling Buckets?

Once upon a time, there was a village on the... Read More

Entrepreneurs: Benefits vs. Features-Know the Difference!

Entrepreneurs know their business. They know their product, their service.... Read More

Entrepreneurs Ask: As a Novice Entrepreneur, How Can I Feel Less Overwhelmed?

Great question! Overwhelm is very common even among the most... Read More

Work vs Play: Which is the Better Way to Make Big Money?

If you want to make big money, you have to... Read More

Executive Suites - A Way To Save Cash

Cash is one of the most important resources to a... Read More

Entrepreneurship as Your Passion

Entrepreneurship has been my passion for as long as I... Read More

How To Grow Your Micro-Business

If you want to grow your micro-business (defined as a... Read More

Compensating for Your Entrepreneurial Style-or Lack of Style

I recently took an entrepreneurial quiz which evaluated my answers... Read More

Top 10 Business Plan Myths of Solo Entrepreneurs

Don't let these stop you from having a business plan... Read More

About Ending Competition

1. Why should I not compete with others?The very concept... Read More

For Business SUCCESS... Listen To The Voices of Experience

Discover the pitfalls of owning your own business BEFORE... [you... Read More

The History of the Franchise Business - Learning about Business Opportunities by Looking at the Past

Hair care has been around as long as humans have... Read More

Franchises - Emotional Fulfillment - The Challenge

Does A Franchise Meet Your Needs?Do you look forward to... Read More

Success Secrets - What I, Mike Litman Learned From This Old Book

Yesterday was a beautiful, sunny day in New York and... Read More